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What is Tourism Product Marketing And How Can We Help? Tourism product marketing plays a crucial role in the travel and tourism industry, because it connects suppliers and buyers and helps them provide memorable experiences for tourists. Whether it’s promoting a cosy bed-and-breakfast, a thrilling guided tour, or a local cultural event, understanding how to […]

What is Destination Marketing & how can Our Platform Help? Destination marketing is all about promoting a specific location, like a city, country, or tourist attraction, to encourage people to visit it. Unlike traditional advertising, which focuses on selling a product or service, this marketing discipline aims to create an emotional connection with potential travellers,

Improve Tourism to your Destination with Travel Trade Ready Tourism is a wonderful way for people to explore new places, experience different cultures, and enjoy unique adventures. However, the tourism industry faces several challenges, such as managing the vast amount of information available to tourism businesses and tourists today, and connected to that, ensuring that

What is a DMC in the Travel Industry? The travel industry is complicated – it involves a vast network of businesses and services, which all cater to different aspects of travellers’ needs. Some businesses in the travel sector may confuse most people’s understanding of what a DMC is. In this article, we will provide a

What are Travel Trade Partners and How Can We Help Them? Have you ever wondered how your favourite holiday destinations become so popular? Well, travel trade partners play a vital role in attracting visitors to these destinations! They are the unseen heroes who make travel a seamless, exciting, and accessible experience. Read on to discover

What are Travel Suppliers & How Can our Platform Help Them? Have you ever wondered how your holiday gets planned so smoothly? Often it’s because behind the scenes, travel suppliers are working to make it so. These suppliers ensure smooth operations throughout, from your flights to your hotel, then your visits to tourist destinations. Let’s

The Tourism Product: Your Key to Effective Tourism Marketing In the highly competitive travel industry, understanding and effectively marketing your offerings is crucial to success. One concept that can significantly enhance your marketing strategy is the “tourism product”. But what exactly does this term mean, and how can it be leveraged to grow your business?

Attracting Inbound Visitors: A Guide The definition of inbound visitors, also known as inbound tourists, is ‘travellers who visit a country other than their own for leisure, business or other purposes’. For instance, when a tourist from Germany visits the UK to explore its historical landmarks, they are considered an inbound visitor. These visitors play

Understanding the Power of Influencer Marketing in Tourism In the digital age, where traditional marketing channels often get overshadowed by newer, more interactive platforms, influencer marketing in tourism has emerged as a key transformative strategy. This approach is not just about selling a destination but about storytelling, creating relatable and engaging narratives that resonate with

What Is a DMO in Travel: How Your Organisation Can Benefit The term ‘DMO’, or ‘Destination Management Organisation’, plays a critical role. But what exactly is a DMO for travel, and how does it influence your experiences? This article dives deep into the world of travel DMOs, shedding light on their functions, importance, and the